Case acceptance
Orthodontic practices are getting more calls. How many prospects actually become patients?
Patient volume is at a record high, but calls are growing faster than completed exams and treatment starts.
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New patients
Dental practices spend to generate leads. Many lose patients after the phone rings.
Advertising can put a practice in front of thousands. What happens after the click decides whether any of them arrive.
Reputation
Patients are reading your reviews. What do they actually look for?
The star rating matters, but research suggests patients are looking well beyond the number.
Photography
Better before photos, better afters
Why standardised patient photography decides whether a result can be shown at all.