Case acceptance
Orthodontic practices are getting more calls. How many prospects actually become patients?
Patient volume is at a record high, but calls are growing faster than completed exams and treatment starts.
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Case acceptance
The orthodontic decision-maker who wasn't in the room
The consultation ends with one parent and one patient. The decision often continues at home, without you.
Case acceptance
What patients actually remember from an orthodontic consultation
Recall is selective, comprehension is weaker than recall, and confidence in understanding runs ahead of both.
New patients
The changing economics of patient acquisition in dentistry
What it actually costs to acquire a patient, and where the next dollar should go.
New patients
Dental practices spend to generate leads. Many lose patients after the phone rings.
Advertising can put a practice in front of thousands. What happens after the click decides whether any of them arrive.
Reputation
Patients are reading your reviews. What do they actually look for?
The star rating matters, but research suggests patients are looking well beyond the number.
Photography
Better before photos, better afters
Why standardised patient photography decides whether a result can be shown at all.